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Baines, Fill & Page: Marketing

Chapter 12

Activity 12.1: Internet Advertising
This activity introduces you to the use of internet advertising as a method for driving traffic online and the decisions that need to be considered when selecting ad placement and metrics used for ad effectiveness measurement.
Activity 12.2: Digital Media
This activity introduces you to the use of multi-media on the web to advertising a new innovation in a sensorial rich experience for the marketing of a mp3 player, the Black Diamond.