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Baines, Fill & Page: Marketing

Chapter 11

Activity 11.1: Barcardi & Product Demonstration
This activity is a demonstration advertisement for the making of a Bacardi Mojito. This creative was cleverly executed for target audience ipod and mp3 players.
Activity 11.2: Learning Toyota
This activity introduces you to marketing communication focused on educating the target audience about the product offering, the Toyota Hybrid Synergy Drive.