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Baines, Fill & Page: Marketing

Chapter 09

Activity 9.1: New Product Development & FMCG's
This activity will introduce you to the differing ways in which two leading companies in the manufacture of fast moving consumer goods (FMCG's) approach and value the innovation process in new product development.
Activity 9.2: Designer Fashion Labels Online
This activity will introduce you to the many and differing types of luxury designer fashion labels available for consumption and the differing product characteristics and marketing strategies implemented.