Baines, Fill & Page: Marketing 
Multiple choice questions
Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 08
- Activity 8.1: Marketing Metrics
- This activity is a podcast of an interview that took place at the 2006 American Marketing Association (AMA) conference. The interview is with Dave Reibstein, Professor of Marketing, Wharton School of Business, who discusses the rise in the use and importance of marketing metrics.
- Activity 8.2: Implementing Apple Marketing
- This activity asks you to evaluate the implementation of Apple's marketing activities over its 25-year history.
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