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Baines, Fill & Page: Marketing

Chapter 07

Activity 7.1: World Trade Organisation (WTO)
This activity introduces you to the World Trade Organisation (WTO) and its activities to encourage global trade activities.
Activity 7.2: HSBC - The World's Local Bank
This activity introduces you to a marketing communications campaign commissioned by the financial institution HSBC Plc. in which the creative emphasising how HSBC understand local differences and similarities with the aim of positioning it as the World Local Bank.