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Baines, Fill & Page: Marketing

Chapter 05

Activity 5.1: Vision & Mission in Marketing
This activity introduces you to the use of mission and vision statements by differing organisations and their implications for marketing activities.
Activity 5.2: Loreal e-Strat Challenge
This activity introduces you to a business simulation game hosted by Loreal and open to 2nd and final year business students for the development of effective brand strategies.