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Baines, Fill & Page: Marketing

Chapter 03

Activity 3.1: 41 Questions
This activity is an online quiz in which you can identify through the completion of a number of pre-score questions your type of personality across certain key personality traits.
Activity 3.2: VW Family Life Cycle
This activity you will watch a TV advertisement for VW and evaluate how the creative uses the family lifecycle to communicate brand values to the target audience.