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Baines, Fill & Page: Marketing

Chapter 20

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Moral standards of behaviour expected by society are:

Question 2

______________ involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society.

Question 3

The majority of ethical questions are raised in connection with which component of marketing strategy?

Question 4

Invasion of personal privacy is a critical ethical issue in:

Question 5

Social responsibility demands that marketers accept an obligation to give equal weight to:

Question 6

The production, promotion, and reclamation of environmentally sensitive products has come to be called:

Question 7

Corporate social responsibility is defined as the:

Question 8

_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

Question 9

Which of the following sayings best describes how people with conventional morality act?

Question 10

This is an American term, this occurs when a company, typically a retailer, promotes a low-priced product to engage customers but then persuade them to buy higher-priced product variants.

Question 11

This is when organisations conspire to determine which company or companies should win a particular contract.

Question 12

This is a campaign where a company is linked to a charity or social cause with the express intention of building its own customer goodwill:

Question 13

This is when a group of competitor companies conspire to control the market, often at the expense of the consumer/customer, and typically in relation to price fixing:

Question 14

This is typically a programme of social and/or environmental activities undertaken by a company on behalf of one or more of its stakeholders to develop sustainable business operations, foster goodwill and develop the company's corporate reputation:

Question 15

This is a form of ethical approach by which the rightness or wrongness of an action or decision is not judged to be exclusively based on the consequences of that action or decision:

Question 16

This is when a group of competitor companies come together to either set prices or develop production quotas in order to control the overall prices at which they are sold:

Question 17

This occurs when a seller sets the price of a good or service at a level far higher than what is considered reasonable:

Question 18

This is a form of ethical approach by which the rightness or wrongness of an action or decision is judged primarily on the intentions of the decision-maker:

Question 19

This is an ethical approach which suggests that an action is right if, and only if, it conforms to the principle of utility, whereby utility - pleasure, happiness or welfare- is maximised, or pain or unhappiness minimised - more than any alternative:

Question 20

This branch of ethics stresses the importance of developing virtuous principles, with 'right' character, and the pursuit of a virtuous life: