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Home » Business & Economics » Business » Baines, Fill & Page: Marketing » Student resources » Multiple choice questions » Chapter 16

Baines, Fill & Page: Marketing

Chapter 16

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

The purchase of goods or services for use by an organization in producing other goods and services or to support the daily operations of the organization or for resale is called:

Question 2

By comparison with consumer products:

Question 3

When they enter the marketplace to buy goods and services, businesses expect:

Question 4

The government segment of the business-to-business market most commonly purchases:

Question 5

Which of the following is NOT a commonly used basis for segmenting the business market?

Question 6

Microsoft divides its customers into the following categories: small business, large business, government, and non-profit institutions. Which type of segmentation is Microsoft practicing?

Question 7

Which of the following is NOT a characteristic that distinguishes organisational (B2B) markets from consumer markets?

Question 8

A company such as Dell Computer purchases products from suppliers worldwide. This practice is known as:

Question 9

When a business pays for the use of equipment owned by an outside supplier for a specified period of time it is known as:

Question 10

An organisation has decided to purchase hybrid delivery vehicles in response to soaring fuel prices. Which step in the business buying process does this illustrate?

Question 11

A unique purchase situation in the business market that requires considerable effort on the decision maker's part is called:

Question 12

Examples of business market items that would usually be purchased as a straight rebuy are:

Question 13

An organisation's buying centre encompasses:

Question 14

In a business buying centre situation, the people who sometimes initially request the product, who actually use the purchased product or service, and who may even assist in developing the product specifications are called:

Question 15

The function performed by the gatekeeper in the company decision making unit is to:

Question 16

When demand for a product is_____, an increase or decrease in the price of a product will not significantly affect demand for the product.

Question 17

Which of the following is NOT an example of an advantage business marketers have because they usually have fewer customers than consumer marketers?

Question 18

The distribution structure in business marketing typically:

Question 19

_____ is the primary promotional method for the sale of all business products.

Question 20

Within the business market, handle bars purchased by bicycle manufacturers are examples of: