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Baines, Fill & Page: Marketing

Chapter 14

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Distribution strategy includes:

Question 2

Technology is opening new channels of distribution through electronic distribution that:

Question 3

The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as:

Question 4

These are stores designed to kill off the competition and are characterised by narrow but very deep product assortment, low prices and few to moderate customer services:

Question 5

This is where one channel member perceives another channel member to be acting in a way that prevents the first member from achieving its distribution activities:

Question 6

Which type of shop offers a range of grocery and household items that cater for last minute purchase needs of consumers?

Question 7

This is about maximising the amount of contact and value for the customer:

Question 8

This means achieving the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported:

Question 9

Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business?

Question 10

What channel structure is where the product goes directly from the producer to the final customer?

Question 11

This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', and thus you use a very limited number of intermediaries:

Question 12

This occurs where a company offers a complete brand concept, supplies and logistics to a stakeholder that invests an initial lump sum and thereafter pays regular fees to continue the relationship:

Question 13

Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer?

Question 14

This is where some products go directly from producer to customers and others go through intermediaries:

Question 15

Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the good or service?

Question 16

This is where the manufacture, purchase and consumption can occur at differing points in time.

Question 17

These sell directly to end consumers and may purchase direct from manufacturers and/or deal with wholesalers:

Question 18

These store goods for moderate to long periods:

Question 19

Decisions involving transportation, warehousing, inventory control, and order processing relate to:

Question 20

Two of the distribution and logical management functions of marketing are: