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Baines, Fill & Page: Marketing

Chapter 07

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

In general, the purpose behind a domestic firm forming a joint venture with a firm in a foreign market is to:

Question 2

To acquire regional expertise and comply with local laws in the global market, many domestic firms have found it desirable to:

Question 3

Cultural differences are particularly important:

Question 4

Many people fear world trade because it:

Question 5

Which of the following statements describes one of the benefits of increased global marketing?

Question 6

A(n) _____ is a company heavily engaged in a global trade that moves its resources, goods, services, and skills across national boundaries.

Question 7

With a _____, a firm produces standardized products to be sold the same way all over the world.

Question 8

Starbucks uses the same green and black logo on its paper cups and sells the same concept all around the world. This is an example of:

Question 9

Global marketing standardization:

Question 10

Central to any society is a common set of values shared by its citizens that determine what is socially acceptable. Marketers refer to these values collectively as a country's:

Question 11

When Ikea, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. The _____ environment had the greatest influence on Ikea's first failure in Japan.

Question 12

Muslim countries are receptive to most Disney products, but Disney has been asked when it sells its Winnie the Pooh characters to not sell Piglet because Muslims (as a part of their religious beliefs) contend that pork in any form is unclean. This is an example of a _____ factor that directly affects Disney's global operation.

Question 13

Which of the following is an important cultural factor that should be considered by marketers seeking international development?

Question 14

A tax levied on the goods entering a country is called a(n):

Question 15

A(n) _____ is a limit on the amount of a specific product that can enter a country.

Question 16

Which method of entering the global marketplace would be most risky?

Question 17

A(n) _____ is a global intermediary that operates primarily in agriculture and raw materials by bringing the buyer and seller together.

Question 18

Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of:

Question 19

_____ are situations in which the domestic firm assumes an equity position (partial ownership) in a foreign firm to manufacture and/or market the domestic company's goods.

Question 20

Active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities is an example of: