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Baines, Fill & Page: Marketing

Chapter 06

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Why is market segmentation carried out?

Question 2

The 80/20 principle holds that:

Question 3

An example of a segmented market would be

Question 4

To be effective, the process of market segmentation must meet which of the following basic requirements?

Question 5

Which of the following are the three broad groups of consumer segmentation criteria?

Question 6

A commonly used basis for segmenting consumer markets is:

Question 7

Which of the following is NOT an example of a behavioural variable?

Question 8

ACORN, a segmentation analysis technique, stands for which of the following?

Question 9

The family life cycle:

Question 10

Psychographic segmentation is based on:

Question 11

Segmentation by benefits sought is a type of product-related segmentation:

Question 12

Which of the following are the three broad groups of organisational segmentation criteria?

Question 13

Which of the following is NOT a useful base for segmenting organisational markets?

Question 14

Before beginning the market segmentation process, a firm should:

Question 15

The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

Question 16

A key benefit of the STP process is:

Question 17

The process of market Segmentation is strongly related to which other marketing concept?

Question 18

Much segmentation theory has been developed during the period of which approach to marketing?

Question 19

When selecting the differing bases for segmentation it is important to consider the trade-off between ease and cost of measurement and which other variable?

Question 20

Which of the following is the investigation of the hedonic consumption of products?