« Home

Home » Business & Economics » Business » Baines, Fill & Page: Marketing » Student resources » Multiple choice questions » Chapter 05

Baines, Fill & Page: Marketing

Chapter 05

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

Question 2

Strategic marketing planning establishes the:

Question 3

The strategic marketing planning process begins with:

Question 4

This sets out what an organization wants to become:

Question 5

___________ is/are concerned with defining target markets and segments, and then setting out the direction and competitive approach that the organization wishes to take within these markets.

Question 6

A market with which of the following characteristics would generally be less competitive?

Question 7

Which of the following firms has often followed a market challenger (second-mover) strategy?

Question 8

SWOT is an acronym for:

Question 9

In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

Question 10

This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization.

Question 11

An example of a "threat" to a firm discovered by a SWOT analysis might be:

Question 12

These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow.

Question 13

Which of the following is a strategic marketing planning tool?

Question 14

These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited.

Question 15

This type of growth refers to concentrating activities on markets and/or products that are familiar.

Question 16

A broadly defined, enduring statement of purpose that distinguishes a business from others of its type is referred to as which of the following?

Question 17

A firm can reduce the bargaining power of suppliers by:

Question 18

The bargaining power of buyers is greater when:

Question 19

Diversification is best described as which of the following?

Question 20

Market expansion is usually achieved by: