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Baines, Fill & Page: Marketing

Chapter 04

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Marketing research:

Question 2

Marketing research, by presenting pertinent information in a useful format:

Question 3

A marketing research firm contracts with clients to conduct a complete marketing research project from data collection, analysis and reportng. It is a__________ firm.

Question 4

Marketers usually decide whether to conduct marketing research study internally or through an outside organization based on certain criteria. Which of the following criteria might be used?

Question 5

When the marketing research problem has been well-defined:

Question 6

One of the steps in the marketing research process is

Question 7

A symptom:

Question 8

When little is known about the problem, research seeking to discover the cause of a problem by discussing the problem with informed sources and examining pre-existing data is undertaken. This type of research is:

Question 9

A form of secondary data is internal sales data and company records. Concerning the use of internal sales data for marketing research, it could be said that:

Question 10

A technique used to collect data that has been previously collected for a purpose other than the current research situation.

Question 11

A research plan or research design is

Question 12

Information collected for the first time specifically for a marketing research study is called

Question 13

Secondary data has two important advantages over primary data. It is

Question 14

Primary data are

Question 15

A group of people chosen from a defined population to be survey respondents or research participants is called a:

Question 16

A probability sample constructed so that randomly selected subsamples of different groups are represented in the total sample is called a:

Question 17

Types of non-probability samples include:

Question 18

What is the term used to describe the degree to which the data elicited in a study is replicated in a repeat study?

Question 19

One thing that is usually TRUE of focus groups is that:

Question 20

Which type of research methods are designed to elicit responses to predetermined, standardized questions from a large number of respondents?