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Baines, Fill & Page: Marketing

Chapter 03

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Consumer behaviour is a term that refers to

Question 2

Which of the following is NOT an example of consumer behaviour:

Question 3

Which of the following is NOT an internal factor that influences the consumer product acquisition process include

Question 4

With respect to consumer behaviour, one's friends, and relatives could be considered a:

Question 5

With respect to consumer behaviour, the function of one's perceptions, learning and memory processes is to:

Question 6

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

Question 7

The single group within society that is most vulnerable to reference group influence is

Question 8

Which of the following can be described as an affective mental state?

Question 9

Early adopters, of which opinion leaders are large comprised, tend to be:

Question 10

An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called

Question 11

According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of __________ needs.

Question 12

A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for

Question 13

Which of the following is an assumption in Maslow's hierarchy of needs?

Question 14

Opinions can be referred to as cognitive and

Question 15

Providing free samples of perfumes (scent) in magazines is an example of which of the following?

Question 16

Which of the following is NOT an example of habitual decision making?

Question 17

Post purchase re-evaluation of the consumer product acquisition process attempts to measure the degree of:

Question 18

Which of the following consumer buying behaviours requires the LEAST effort?

Question 19

With analyzing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in ‘consumer lifecycles’. Which emerging trends should marketers take into consideration?

Question 20

The process that creates changes in behaviour is called: