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Baines, Fill & Page: Marketing

Chapter 02

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Which of the following is NOT part of the external marketing environment?

Question 2

Car (automobile) designers world-wide began working on plans for a dual energy car when:

Question 3

A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:

Question 4

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by?

Question 5

The process of collecting information about the external marketing environment is

Question 6

The five dimensions usually considered to constitute the environment of marketing include all of the following except:

Question 7

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

Question 8

When looking at consumer income, marketers are most interested in

Question 9

New technology results in new goods and services, and it also can

Question 10

Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:

Question 11

_____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Question 12

Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control _____ will most likely determine the future success of the country and its government.

Question 13

Marketing managers cannot control ____, but they can at times influence it.

Question 14

As technology continues to offer more different methods for shopping on the Internet, manufacturers and traditional retailers are finding themselves in direct competition with each other. In this case, unless marketing managers understand _____, manufacturers and retailers cannot intelligently plan for the future.

Question 15

The external environment

Question 16

The differentiation of a firm’s products or services to promote environmental responsibility is referred to as:

Question 17

Which of the following elements is NOT part of Porter’s 5-forces model for industry competitiveness?

Question 18

A market with which of the following characteristics would generally be less competitive?

Question 19

To evaluate an organization’s Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:

Question 20

The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the: