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Baines, Fill & Page: Marketing

Chapter 01

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Which of the following statements is correct?

Question 2

The term marketing refers to:

Question 3

In the history of marketing, when did the production period end?

Question 4

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period.

Question 5

Which of the following factors contributed to the transition from the production period to the sales period?

Question 6

An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Question 7

In the relationship marketing firms focus on __________ relationships with __________.

Question 8

Political campaigns are generally examples of:

Question 9

The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in:

Question 10

Today's marketers need...

Question 11

Which of the following is NOT an element of the marketing mix?

Question 12

The term "marketing mix" describes:

Question 13

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

Question 14

The way in which the product is delivered to meet the customers' needs refers to:

Question 15

The key term in the American Marketing Association's definition of marketing is:

Question 16

A critical marketing perspective is the process of determining:

Question 17

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

Question 18

A market orientation recognizes that:

Question 19

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is NOT a marketing management philosophy?

Question 20

In order for exchange to occur: