Baines, Fill & Page: Marketing
Student resources
- Multiple choice questions
- Test yourself on each chapter of the textbook and receive instant feedback
- Flashcard glossaries
- Helps you to memorise the key terms used in the book; can be downloaded on to iPods and other portable devices
- Internet activities
- Improve your knowledge and understanding of the topic with these exercises
- Oxford NewsNow
- The latest news relevant to marketing from a variety of publications, brought direct to this Online Resource Centre, and always up to date
- Seminal paper links
- A list of recommended articles for further reading
- Web links
- A set of useful sources of information about each topic


