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Baines, Fill & Page: Marketing

Student resources

Multiple choice questions
Test yourself on each chapter of the textbook and receive instant feedback
Flashcard glossaries
Helps you to memorise the key terms used in the book; can be downloaded on to iPods and other portable devices
Internet activities
Improve your knowledge and understanding of the topic with these exercises
Oxford NewsNow
The latest news relevant to marketing from a variety of publications, brought direct to this Online Resource Centre, and always up to date
Seminal paper links
A list of recommended articles for further reading
Web links
A set of useful sources of information about each topic