Baines, Fill & Page: Marketing
Multiple choice questions
Tutorial activitiesBaines, Fill & Page: Marketing
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Chapter 06: Market Segmentation and Positioning
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Student resources
- Multiple choice questions Test yourself on each chapter of the textbook and receive instant feedback
- Flashcard glossaries Helps you to memorise the key terms used in the book; can be downloaded on to iPods and other portable devices
- Internet activities Improve your knowledge and understanding of the topic with these exercises
- Oxford NewsNow The latest news relevant to marketing from a variety of publications, brought direct to this Online Resource Centre, and always up to date
- Seminal paper links A list of recommended articles for further reading
- Web links A set of useful sources of information about each topic
Lecturer resources
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- Tutorial activities Some ideas for use in seminars and tutorials
- Pointers as to how to answer discussion questions Possible points for inclusion when answering the discussion questions at the end of each chapter of the textbook
- Essay questions Further questions to set your students, provided with answer guidance
- Figures, tables, and photos from the book Available for downloading into presentation software or for use in assignments and exam material
- Marketing Resource Bank directory of links Links to marketing tools, with commentary, to supplement the DVD
- Online cases Additional case material to use in your teaching
- PowerPoint slides A suite of fully customisable PowerPoint slides for use in lecture presentations
- PowerPoint slides to accompany academic guest lectures Extracted from the academic guest lecture videos, for your ease of reference
- Test bank A ready-made electronic testing resource which can be customised to meet your teaching needs
- Guide to academic insights video Breakdown, showing time blocks, of topics covered on the DVD
- Guide to practitioner insights video Breakdown, showing time blocks, of topics covered on the DVD
- Practitioner insights for chapters 9, 15 and 17 Insights provided as text where not available as video on the DVD
- VLE content Import all the material available on this Online Resource Centre into your VLE
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