Henry: Understanding Strategic Management 
Abstracts of journal articles
Diagrams and tables from the textbookHenry: Understanding Strategic Management
Chapter 07
The following list of books, journals, films, TV programmes and web links are especially recommended as resources you may find helpful for further study on the subject of 'Business Level Strategy'
De Wit, B and Meyer, R (2004) Strategy Process, Content, Context: An International Perspective, Third Edition, Thomson (Chapter 5).
This chapter on business level strategy discusses different perspectives on gaining competitive advantage.
Parnell, J (2006) ‘Generic strategies after two decades: a reconceptualization of competitive strategy’, Management Decision, 44(8).
The author proposes a fresh look at generic strategies in light of the fact that the resource-based view has been the dominant view in recent years.
Kay, John, 'INSIDE TRACK: Thinking in sevens: The business guru's preoccupation with lists is based on the human instinct to impose order', Financial Times, 2nd January, 2002.
This article makes the interesting observation that strategy frameworks tend to have between three and seven points because it’s what the human brain finds comfortable.
Raynor, M (2007) The Strategy Paradox, Currency/Doubleday.
Raynor argues that sticking to a prescribed generic strategy is no longer appropriate. Businesses should hedge their bets in case the future does not turn out as they expected.
Mintzberg, H et al (1998) Strategy Safari, Prentice-Hall, (Chapter 4).
This chapter explains the positioning approach to strategy as devised by Michael Porter.
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