Henry: Understanding Strategic Management
Chapter 09
After completing this chapter you should be able to:
Discuss different perspectives on globalization;
Explain what motivates organizations to expand abroad;
Describe a framework for globalization and explain how a multinational corporation can achieve competitive advantage;
Evaluate four basic types of international strategy;
Assess different entry mode strategies;
Use Porter's Diamond to explain the competitive advantage of nations;
Discuss some of the myths associated with globalization;
Assess the opportunities and challenges associated with a globally integrated enterprise.


