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Henry: Understanding Strategic Management 
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Henry: Understanding Strategic Management
After completing this chapter you should be able to:
Define what constitutes the general environment;
Evaluate the role of scanning and monitoring in detecting environmental trends;
Apply scenario planning to decision-making in uncertain environments;
Evaluate PEST as a framework for analysing the macro-environment;
Explain the use of SWOT analysis;
Evaluate the relationship between the general and the competitive environment.
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