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Henry: Understanding Strategic Management

Chapter 02

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

The general environment is also referred to as the:

Question 2

The general environment can be broken down using a PEST analysis. Conventionally the PEST analysis consists of:

Question 3

Threats faced by organizations that have the potential to undermine the way they currently compete are known as:

Question 4

'Weak signals' can be defined as:

Question 5

The process of following weak signals in the environment is referred to as:

Question 6

Van Der Heijden (1996) identifies three main types of uncertainty. These are risks, structural uncertainties and:

Question 7

'Structural uncertainties' (Van Der Heijden 1996) can be defined as:

Question 8

A method for imagining alternative, possible futures is known as:

Question 9

A 'tipping point' as suggested by Gladwell (2000) is defined as:

Question 10

Two further categories that are often added to the PEST analysis are:

Question 11

The umbrella term for the policies and principles that guide an organization's impact on society is:

Question 12

Which of the following industries is most likely to suffer due to a rise in interest rates?

Question 13

Which of the following types of data is the most predictable in terms of forecasting into the future?

Question 14

In the SWOT analysis, the 'strengths' and 'weaknesses' part refers to:

Question 15

The competitive environment refers to: