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Henry: Understanding Strategic Management

Chapter 01

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

It is generally agreed that the role of strategy is to:

Question 2

According to Porter (1996) in his article 'What is strategy?', strategy is about being:

Question 3

According to Markides (1999), a strategic position represents a company's answers to three questions - who should the company target, what products/services should be offered, and:

Question 4

Kay (1993) sees the strategy of an organization as matching internal capabilities with:

Question 5

An organization's external environment consists of the general or macro environment and:

Question 6

Alfred Chandler believed that:

Question 7

The key activities in the strategic management process are:

Question 8

Strategy analysis is also referred to as:

Question 9

Strategy formulation takes place at two levels. These are:

Question 10

The goals of an organization derive from its:

Question 11

The statement of an organization's aspirations can be found in the organization's:

Question 12

Drucker refers to an organization's assumptions about its environment and its internal strengths and weaknesses as its:

Question 13

Decisions regarding which industries to compete in are the concern of:

Question 14

Competitive strategy is also known as:

Question 15

The perspective on strategy formulation that is associated with frameworks such as the SWOT analysis is known as: