Henry: Understanding Strategic Management 
Abstracts of journal articles
Diagrams and tables from the textbookHenry: Understanding Strategic Management
Chapter 09
For opposing perspectives on globalization see:
Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, 92–102.
Douglas, S.P. and Wind, Y. (1987). The myth of globalization, Columbia Journal of World Business, 22, 19–29.
For a proposal that a new organizational form, the transnational corporation, is needed to deal with today’s dynamic business world, see:
Bartlett, C.A. and Ghoshal, S. (1989). Managing Across Borders: The Transnational Solution, Harvard Business School Press, Cambridge, MA.
For an understanding of globalization and what it means to be a global company, see:
Rugman, A.M. (2000). The End of Globalization, London: Random House.
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