Henry: Understanding Strategic Management 
Abstracts of journal articles
Diagrams and tables from the textbookHenry: Understanding Strategic Management
Chapter 02
Two books that deal with the use of scenario planning in the macro-environment and the competitive environment are:
Porter, M.E. (1985). Competitive Advantage, Chapter 13. Free Press, New York.
Van Der Heijden, K. (1996). Scenarios: The Art of Strategic Conversation. Wiley, New York.
For a discussion of how to undertake scenario planning and its benefits, see:
Schoemaker, P.J.H. (1995). Scenario planning: a tool for strategic thinking. Sloan Management Review, 36(2), 25–40.
For an interesting read on the effects of weak signals, see:
Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown, Boston, MA.
Print this page