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Henry: Understanding Strategic Management 
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Henry: Understanding Strategic Management
Following on from what you have learnt in Chapter 7, now consider the following question about 'Business Level Strategy', using the web links below to research your answer:
Compare the profitability of Ryanair and Easyjet in the UK. They are both following the same generic strategy. Can you account for any differences in their profitability?
www.ryanair.com
www.easyjet.com
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