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Henry: Understanding Strategic Management

Chapter 06

Following on from what you have learnt in Chapter 6, now consider the following question about 'Assessing Organizational Performance', using the web links below to research your answer:


In 2006 L'Oreal acquired the pioneering ethical company The Body Shop. Is this acquisition likely to harm The Body Shop's reputation?

See:
http://www.bbc.co.uk/radio4/womanshour/04/2006_12_mon.shtml

http://search.ft.com/ftArticle?queryText=%22the+body+shop%22&y=5&aje=true&x=14&id=070911011431&ct=0&page=2

http://search.ft.com/ftArticle?queryText=%22the+body+shop%22&y=5&aje=true&x=14&id=070912000727&ct=0&page=2