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Henry: Understanding Strategic Management

Chapter 01

Following on from what you have learnt in Chapter 1, now consider the following question about 'What is Strategy?', using the web links below to research your answer:


Is it possible to discern what these airlines’ strategy is from the information on their website? To what extent do you have to ‘read between the lines’?

British Airways
www.ba.com

Virgin Atlantic
www.virginatlantic.com

Lufthansa
www.lufthansa.com

Ryanair
www.ryanair.com

Southwest Airlines
www.southwestairlines.com