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Crane & Matten: Business Ethics 2e

Chapter 01

Case 1: McEurope: McDonald's faces ethical criticism in Europe

McDonald's corporate website details their activities towards corporate social responsibility and improving their products for balanced lifestyles.
www.mcdonalds.com

McSpotlight website contains a wealth of resources and materials critical of McDonald’s, and includes details and court transcripts of the McLibel case, and the infamous leaflet which started it all.
www.mcspotlight.org

There has also been a film made of the McLibel case, called McLibel: Two Worlds Collide, directed by Franny Armstrong. This provides forthright coverage of the events surrounding the case from the point of view of the protestors.
www.spannerfilms.net