Bryman & Bell: Business Research Methods 2e 
Multiple choice questions
Figures and plates from the textBryman & Bell: Business Research Methods 2e
Chapter 19
Conducting Focus Groups
www.mapnp.org/library/grp_skll/focusgrp/focusgrp.htm
This site written by Carter McNamara for the Management Assistance Program for non-profit making organisation's Web site contains useful information about conducting focus groups.
Tom Greenbaum articles
www.groupsplus.com/pages/articles.htm
This link will take you to a series of articles written by Tom Greenbaum about focus groups. Tom Greenbaum is part of GroupsPlus, a commercial company which offers qualitative research services to other organisations.
Focus Group Guide
This is a useful bullet point guide about issues to consider when using focus groups as part of a research design. It has been prepared by Professor Ted Zorn from the Waikato Management School.
Groupthink
www.psysr.org/groupthink overview.htm
The theory of groupthink is something that any business researcher conducting focus groups should be aware of. This site provides more information about groupthink and it is part of the Psychologists for Social Responsibility Web site.
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