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Bryman & Bell: Business Research Methods 2e

Chapter 18

General guidelines

www.mapnp.org/library/evaluatn/intrview.htm

This guide is written by Carter McNamara and can be located through the Management Assistance Program for non-profit making organisations Web site. The guide contains a great deal of practical advice about how to conduct a qualitative interview.


Interviewing elites

www.uni-muenster.de/PeaCon/dgs-mills/mills-texte/The QualitativeInterview-InternationalBusinessResearch.htm

This is a fascinating article about the potential pitfalls of interviewing elites in organizations. This is an important issue for business researchers who often need to interview very senior managers as part of their research.