Bryman & Bell: Business Research Methods 2e
Chapter 18
General guidelines
www.mapnp.org/library/evaluatn/intrview.htm
This guide is written by Carter McNamara and can be located through the Management Assistance Program for non-profit making organisations Web site. The guide contains a great deal of practical advice about how to conduct a qualitative interview.
Interviewing elites
This is a fascinating article about the potential pitfalls of interviewing elites in organizations. This is an important issue for business researchers who often need to interview very senior managers as part of their research.


