Bryman & Bell: Business Research Methods 2e 
Multiple choice questions
Figures and plates from the textBryman & Bell: Business Research Methods 2e
Chapter 16
Qualitative Market Research: An International Journal
lysander.emeraldinsight.com/vl=1754938/cl=95/nw=1/rpsv/qmr.htm
This link provides information on the above journal. It is possible to explore the journal to identify interesting articles about how qualitative methods can be used in market research.
Qualitative Research
www.qualitativeresearch.uga.edu/QualPage/
This site was originated by Judy Norris and contains a significant amount of information about qualitative research across a number of disciplines; including links to other sites, information about qualitative research conferences and books written on the subject.
The Qualitative Research in Accounting & Management (QRAM) Journal
www.emeraldinsight.com/info/journals/qram/qram.jsp
This is another example of a business journal that is dedicated to the application of qualitative research in one specific field. It contains a number of interesting articles that aim to explore accounting and management from a qualitative perspective.
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