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Bryman & Bell: Business Research Methods 2e

Chapter 11

Observation Methods

www.cisdept.csupomona.edu/gallegos/gba683/ch11z.ppt

This series of slides, written by William G. Zikmund at California State Polytechnic, gives a brief overview of some key observational techniques that can be used within business research methods.


www.stanford.edu/~jchong/articles/msande380/Salancik - Field Stimulations.pdf

This page is a summary of an article by Gerald R. Zalancik in which he argues the case for using field simulations in organizational research. It is written by Jeff Rosenberger and helpfully bullet points the main arguments of the paper.