Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

Which research method can be used when looking at World Wide Web sites as objects of analysis?

a) Content analysis.

b) Semi-structured interview.

c) Participant observation.

d) Large scale social survey.

Question 02

Which of the following is not a difficult issue when using web sites as sources of data?

a) Search engines provide access to only a portion of the web.

b) The researcher has to use a range of different keywords in order to access relevant sites.

c) Only web sites presented in English can be accessed by the researcher.

d) Web sites are continually appearing and others disappearing.

Question 03

An alternative way of using the Internet in business research is:

a) as an aid to data analysis.

b) as an aid to access more effective sampling techniques.

c) as an aid to get research published more easily.

d) as an aid for collecting data from individuals.

Question 04

Which of the following is an advantage of using the Internet to collect data from individuals?

a) Access to the Internet is universal so all groups and individuals can be contacted.

b) People receiving unsolicited emails asking them to participate in research will almost certainly respond.

c) Data can be collected and collated very quickly.

d) The participants need have no concerns about confidentiality.

Question 05

What is the difference between synchronous and asynchronous methods of data collection?

a) Synchronous methods mean all data is collected at once, whereas asynchronous methods mean that data is collected individually.

b) Synchronous methods mean data is collected in real time, whereas asynchronous methods mean data collection is not immediate.

c) Synchronous methods are quantitative, whereas asynchronous methods are qualitative.

d) Synchronous methods use email as their mode of communication, whereas asynchronous methods use chat rooms.

Question 06

What application might an ethnography of the Internet have for business research?

a) To assess the use of language by teenagers.

b) To investigate the role of mediators in chat rooms.

c) To explore attitudes towards various consumer products.

d) To measure the volume of traffic on government web sites.

Question 07

What is the difference between a synchronous online focus group and a traditional focus group?

a) The online focus group will contain more people.

b) The online focus group will generate more data.

c) The online focus group will not observe the normal conversational rules of turn-taking.

d) The online focus group will not allow for relationships between participants to be considered.

Question 08

Which of the following is an advantage of online qualitative personal interviews as opposed to face-to-face ones?

a) Interviewees replies are often more detailed and considered.

b) The interviewer can establish a better rapport with the interviewee.

c) Interviewers are able to have more impact on the interviews success.

d) Interviewees are likely to give a higher volume of information.

Question 09

Following probability sampling procedures for online surveys is difficult because:

a) individuals may have more than one email address.

b) internet-users are a biased sample of the population.

c) obtaining a sampling frame can be expensive or impossible.

d) all of the above.

Question 10

Which of the following is not a disadvantage of online surveys when compared to postal surveys?

a) Typically lower response rates.

b) More unanswered questions.

c) Confidentiality and anonymity issues.

d) Multiple replies.

Oxford University Press, Online Resource Centre, Chapter 26.

Chapter 26

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