Oxford University Press | Online Resource Centre

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Question 01

What is different between the way that traditional business research views language and the way that methods such as conversation and discourse analysis do?

a) Traditional business research emphasizes the correct use of grammar, whereas CA and DA are concerned more with modern grammar usage.

b) Traditional business research aims to develop a universal business language, whereas CA and DA are more concerned with maintaining distinctive usage.

c) Traditional business research sees language as resource through which business is conducted, whereas CA and DA see it as a topic in itself.

d) Traditional business research emphasizes the importance of managerial language, whereas CA and DA are more concerned with that of workers.

Question 02

Ethnomethodology is:

a) a research methodology that looks at prioritises the role of ethnic minorities.

b) the study of covert research methods.

c) the study of how ethnography can be combined with social surveys.

d) the study of the methods of accomplishing social order.

Question 03

Which of the following is a definition of indexicality?

a) The process of completing the index to a written text.

b) The idea that the meaning of spoken words depends upon the context in which it is used.

c) The idea that the meaning of any social act can be universally categorised.

d) The process of drawing up definitions of words used in everyday language.

Question 04

Why is conversation analysis sometimes described as having a positivist orientation?

a) Because it is a multi-faceted approach to data collection and analysis.

b) Because it uses rigorous and systematic procedures for data analysis.

c) Because of its emphasis of prior theoretical commitments.

d) Because of its concern with such things as organisational culture.

Question 05

Which of then following is not an assumption of conversation analysis?

a) Theories of talk can be deduced in advance of data analysis.

b) Talk is viewed as exhibiting patterned sequences.

c) Talk is structured and cannot be ascribed to an individual's personal characteristics.

d) The nature of social order must be induced out of data.

Question 06

Which of the following business issues can CA make a contribution to our understanding of?

a) The development of the double-entry bookkeeping system to modern accounting methods.

b) The use of balanced scorecards in organisational performance.

c) The range of rhetorical devices used in corporate boardroom meetings.

d) The importance of adjacency pairs in corporate boardroom meetings.

Question 07

How does discourse analysis differ from conversation analysis?

a) Discourse analysis places less emphasis on naturally occurring talk.

b) Discourse analysis has a less uniform approach to language analysis.

c) Discourse analysis can be applied to a range of different texts.

d) All of the above.

Question 08

Why might a charismatic leader use rhetorical devices?

a) To provoke a response from competitors.

b) To establish the organisation's rules and regulations.

c) To provoke identification and commitment amongst followers.

d) All of the above.

Question 09

Why might the researcher using discourse analysis be interested in corporate mission statements?

a) Because they are a way of categorising organisations.

b) Because they are indicators of corporate performance.

c) Because they are used to convey certain managerial values.

d) Because they are a legal requirement.

Question 10

Why has discourse not been of interest to mainstream management and business research?

a) It applies only to employees.

b) It is less focused on action.

c) It is does not allow for participant involvement.

d) It is not sufficiently focused on corporate performance.

Oxford University Press, Online Resource Centre, Chapter 20.

Chapter 20

Instructions