Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

Why might qualitative researchers regard interviewing an attractive alternative to participant observation?

a) It is easier to accommodate into the researchers personal life.

b) It gives a better insight into the day to day functioning of the research site.

c) It is a considerably less time-consuming process.

d) It reduces the problem of reactivity.

Question 02

Which of the following is a quality associated with qualitative interviewing as opposed to quantitative interviewing?

a) Replicability.

b) Generalizability.

c) Flexibility.

d) Sustainability.

Question 03

What is the difference between the types of answers that qualitative and quantitative interviews look to generate?

a) Qualitative interviews aim to generate one word answers, whereas quantitative interviews aim to generate in-depth responses.

b) Qualitative interviews aim to generate answers relating to any unspecified topic, whereas quantitative interviews aim to generate answers about one issue.

c) Qualitative interviews aim to generate detailed answers to certain questions, whereas quantitative interviews aim to generate shorter, more easily codifiable responses.

d) Qualitative interviews aim to generate predictable responses, whereas quantitative interviews aim to generate less predictable answers.

Question 04

Which of the following researchers is conducting a semi-structured interview?

a) The researcher who has a schedule of fifty questions that they need answered by the participant.

b) The researcher who has planned only one question in advance.

c) The researcher who does not wish to use a tape recorder.

d) The researcher who has a guide which states some specific topics to be covered.

Question 05

Which of the following is not a specific challenge facing business researchers who wish to conduct qualitative interviews?

a) Scheduling time with a senior manager.

b) Managers unwillingness to allow subordinates to leave productive activity.

c) The scarcity of potential research sites.

d) Maintaining confidentiality and anonymity at all stages of the research project.

Question 06

According to Kvale (1996) a successful interviewer is being sensitive when they:

a) relate what is said to what has been said.

b) listen attentively to what is said and how it is said.

c) give a purpose for the interview and rounding it off.

d) respond to what is important to interviewee.

Question 07

Why should a business researcher record and transcribe interviews?

a) It allows a more thorough examination of what the interviewee has said.

b) It allows the researcher to demonstrate their technical proficiency.

c) The response of participants can be more readily shared with senior management.

d) It overcomes all possible ethical considerations.

Question 08

A practical tip for transcribing interviews is to:

a) get the respondent to do it.

b) transcribe only those sections of an interview that are important.

c) invest in the latest voice recognition software.

d) all of the above.

Question 09

Which of the following is an example of a dilemma that might face feminist business researchers conducting qualitative interviews with women?

a) What role to adopt when interviewing male managers?

b) How many female employees should be interviewed for a representative sample?

c) How to overcome the issue of false consciousness?

d) What data to use when publishing findings?

Question 10

Why does qualitative interviewing have an advantage over participant observation when it comes to longitudinal research?

a) Repeat interviews are easier to organise.

b) It allows for a better exploration of key issues.

c) It is a more focused research method.

d) Participant observers are prone to 'go native' during longitudinal research.

Oxford University Press, Online Resource Centre, Chapter 18.

Chapter 18

Instructions