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Bryman & Bell: Business Research Methods 2e
Student resources
Multiple choice questions
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Data sets
- Excel dataset - gym attendance
- SPSS dataset - gym attendance
Interviews with students
- Student experiences
- What is involved in a small-scale research project/dissertation?
- Start thinking about your research early
- Preliminary literature review/discussions to get research ideas
- Using your supervisor
- Managing time and resources
- What do I want to research exactly?
- Asking research questions
- Formulating a research proposal
- The research strategy
- The research design & using a case study design
- Ethical considerations in doing research
- Secondary data and online sources
- Access and sampling issues
- Data collection
- Analysis of results: quantitative and qualitative
- Writing up your research report
- The structure of a dissertation
- The literature review
- Discussion & conclusions
Research Project Guide
Using Excel in data analysis
- Excel 1: Basic Excel Techniques
- Excel 2: Descriptive Statistics
- Excel 3: Contingency Tables (Cross Tabulation)
- Excel 4: Charting and Regression
- Excel 5: Inference (Statistical Significance)
Web links
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- Chapter 03
- Chapter 04
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- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Lecturer resources
Figures and plates from the text
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 26
Extensive lecturer's guide
- Introduction
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
PowerPoint slides
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- Chapter 07
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- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15 (part 1)
- Chapter 15 (part 2)
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
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Bryman & Bell: Business Research Methods 2e

Chapter 15

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

What is the advantage of using SPSS over calculating statistics by hand?

a) This is how most quantitative data analysis is done in 'real research' nowadays.

b) It reduces the chance of making errors in your calculations.

c) It equips you with a useful transferable skill.

d) All of the above.

Question 02

In SPSS, what is the 'Data Viewer'?

a) A table summarizing the frequencies of data for one variable.

b) A spreadsheet into which data can be entered.

c) A dialog box that allows you to choose a statistical test.

d) A screen in which variables can be defined and labelled.

Question 03

How is a variable name different from a variable label?

a) It is shorter and less detailed.

b) It is longer and more detailed.

c) It is abstract and unspecific.

d) It refers to codes rather than variables.

Question 04

What does the operation 'Recode Into Different Variables' do to the data?

a) Replaces missing data with some random scores.

b) Reverses the position of the independent and dependent variable on a graph.

c) Redistributes a range of values into a new set of categories and creates a new variable.

d) Represents the data in the form of a pie chart.

Question 05

How would you use the drop-down menus in SPSS to generate a frequency table?

a) Open the Output Viewer and click: Save As → Pie Chart.

b) Click on: Analyze → Descriptive Statistics → Frequencies.

c) Click on: Graphs → Frequencies → Pearson.

d) Open the Variable Viewer and recode the value labels.

Question 06

Why might you tell SPSS to represent the 'slices' of a pie chart in different patterns?

a) Because the program tends to crash if you ask it to use colour.

b) Because the patterns form symbolic visual images of different social groups.

c) In order to make full use of the facilities that SPSS can offer.

d) If you do not have a colour printer it makes the differences between slices clearer.

Question 07

When cross-tabulating two variables it is conventional to:

a) represent the independent variable in rows and the dependent variable in columns.

b) assign both the dependent and independent variables to columns.

c) represent the dependent variable in rows and the independent variable in columns.

d) assign both the dependent and the independent variables to rows.

Question 08

In which sub-dialog box can the Chi Square test be found?

a) Frequencies: Percentages.

b) Crosstabs: Statistics.

c) Bivariate: Pearson.

d) Gender: Female.

Question 09

To generate a Spearman's rho test, which set of instructions should you give SPSS?

a) Analyze → Crosstabs → Descriptive Statistics → Spearman → ok.

b) Graphs → Frequencies → [select variables] → Spearman → ok.

c) Analyze → Compare Means → Anova table → First layer → Spearman → ok.

d) Analyze → Correlate → Bivariate → [select variables] → Spearman → ok.

Question 10

How would you print a bar chart that you have just produced in SPSS?

a) In Output Viewer, click file → Print, select the bar chart and click ok.

b) In Variable Viewer open bar chart, click file → Print → ok.

c) In Chart Editor click Descriptive Statistics → Print → ok.

d) In Data Editor open Graphs dialog box, click save → ok.

View print version

Oxford University Press, Online Resource Centre, Chapter 15.