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Bryman & Bell: Business Research Methods 2e
Student resources
Multiple choice questions
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Data sets
- Excel dataset - gym attendance
- SPSS dataset - gym attendance
Interviews with students
- Student experiences
- What is involved in a small-scale research project/dissertation?
- Start thinking about your research early
- Preliminary literature review/discussions to get research ideas
- Using your supervisor
- Managing time and resources
- What do I want to research exactly?
- Asking research questions
- Formulating a research proposal
- The research strategy
- The research design & using a case study design
- Ethical considerations in doing research
- Secondary data and online sources
- Access and sampling issues
- Data collection
- Analysis of results: quantitative and qualitative
- Writing up your research report
- The structure of a dissertation
- The literature review
- Discussion & conclusions
Research Project Guide
Using Excel in data analysis
- Excel 1: Basic Excel Techniques
- Excel 2: Descriptive Statistics
- Excel 3: Contingency Tables (Cross Tabulation)
- Excel 4: Charting and Regression
- Excel 5: Inference (Statistical Significance)
Web links
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- Chapter 09
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- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Lecturer resources
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- Chapter 01
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- Chapter 11
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- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 22
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- Chapter 24
- Chapter 26
Extensive lecturer's guide
- Introduction
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
PowerPoint slides
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- Chapter 10
- Chapter 11
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- Chapter 13
- Chapter 14
- Chapter 15 (part 1)
- Chapter 15 (part 2)
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
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Bryman & Bell: Business Research Methods 2e

Chapter 12

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

Which of the following questions can be answered using content analysis?

a) How do managers behave in the face of employment insecurity?

b) How do the media report corporate re-branding exercises?

c) What effect does organizational size have on marketing strategy?

d) What are the most popular leisure activities amongst the over-50s?

Question 02

Which of the following is not a main characteristic of content analysis?

a) Quantification of the content of selected texts.

b) Systematic analysis.

c) Discursive deconstruction.

d) Objectivity.

Question 03

What is the first stage of sampling when conducting a content analysis on media reports?

a) Record all television news programmes for a week.

b) Define which part of the media is going to be analysed.

c) Assess the timescales within which you are going to select texts.

d) Identify how each variable will be coded.

Question 04

What is the benefit of focussing a content analysis on specific words?

a) It enables the researcher to assess a text's grammatical sophistication.

b) It enables the researcher to measure the time taken to construct the text.

c) It enables the researcher to show which interpretative frameworks are used in the text.

d) It enables the researcher to judge the future use of specific words in specific contexts.

Question 05

What is a coding schedule?

a) A form into which all the data relating to an item is entered.

b) A form ensuring that all of the different categories are mutually exclusive.

c) A form which sets out the interpretative framework of the researcher.

d) A form which measures the relationship between different categories.

Question 06

What does a coding manual contain?

a) Information about the research questions.

b) Information about the research subjects.

c) Information about how the different coding categories are to be defined.

d) Information about how many times the different coding categories are used in a text.

Question 07

What must a researcher be aware of when using a term such as management in a coding scheme?

a) Potential confusion because the term management can be used either as noun or a verb.

b) Potential confusion because management is a non-specific term.

c) Potential confusion because management does not form one single unit of analysis.

d) Potential confusion because management has different meaning in different languages.

Question 08

Which of the following is an advantage of content analysis?

a) It is a very transparent form of research.

b) It is able to easily incorporate a longitudinal element.

c) It minimises the impact of the researcher on the subject of study.

d) All of the above.

Question 09

Which of the following is true?

a) It is impossible to issue the same instructions to all coders.

b) It is impossible to devise coding manuals that do not require coders to undertake some interpretation.

c) It is impossible to understand the social world by studying the mass media.

d) It is impossible to use content analysis to look at elite groups.

Question 10

Content analysis can be criticised because:

a) it is an obscure and opaque method.

b) it focuses solely on questions of why in business research.

c) relevant documents are hard to obtain.

d) it is atheoretical as it focuses on what can be measured not what is theoretically important.

View print version

Oxford University Press, Online Resource Centre, Chapter 12.