Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

Which of the following is an advantage of open questions?

a) They allow respondents to answer in their own terms.

b) They prevent respondents from giving unusual answers.

c) They allow respondents to put less effort into their answer.

d) They allow respondents to code their answers in advance.

Question 02

What is the difference between a closed question and an open question?

a) A closed question means that the chances of unreliable post-coding is small, whereas an open question means that there is a possibility of data processing error.

b) A closed question allows for the researchers terminology to be used, whereas an open question allows the respondent to use terms they are familiar with.

c) A closed question allows for easy processing, whereas coding an open question can be very time consuming.

d) All of the above.

Question 03

Which of the following is an example of a question about normative standards and values?

a) How many workers are employed at this plant?

b) What is your attitude towards the management at this plant?

c) Do you always cast your vote in trade union elections?

d) Are you aware of the main features of the European Union Directive for informing and consulting employees?

Question 04

If one of your research questions is 'what role do HR Departments play in manufacturing companies?' which of the following questions should you include in your questionnaire?

a) Does your organisation manufacture red cars or blue cars?

b) How much corporation tax did your organisation pay in the last financial year?

c) Does your organisation employ a Director of HR?

d) Does the HR Department have an annual Christmas party?

Question 05

Why is it important to avoid ambiguous terms when designing questions?

a) Respondents may not understand the question.

b) Respondents may operate with a different frame of reference.

c) Respondents may think the question is less important.

d) Respondents may have to ask for help when completing the questionnaire.

Question 06

Which of the following is a double-barrelled question?

a) How satisfied are you with the performance appraisal system?

b) How satisfied are you with investment levels in new and existing software packages?

c) How satisfied are you with the organisations marketing strategy?

d) How satisfied are you with the levels of customer satisfaction?

Question 07

Questions that include negatives should be avoided because:

a) The respondent may miss out the negative word.

b) The respondent may be unsure how to answer if the question includes a double negative.

c) The respondent may be led by the question.

d) All of the above.

Question 08

Why is asking a vignette question about ethical behaviour beneficial?

a) Because it allows for an abstract discussion of ethical values.

b) Because it ensures that the respondent does not have to reflect on their own ethicality.

c) Because it anchors the choice in a situation and prevents an unreflective reply.

d) Because it prevents the researcher from discussing sensitive issues.

Question 09

Piloting questions is important because:

a) it enables the researcher to clear up any confusion.

b) it enables the researcher to collect additional data.

c) it enables the researcher to get an idea of likely response rate.

d) it enables the researcher to see if their questions can fly.

Question 10

Which of the following is not an advantage of using existing questions?

a) They will have already been piloted for you.

b) You will be able to investigate any reliability and validity testing that has taken place.

c) You will be able to claim your work is entirely original.

d) You will be able to make comparisons with other research.

Oxford University Press, Online Resource Centre, Chapter 10.

Chapter 10

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