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Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

Which of the following is not an advantage of the self-completion questionnaire over the structured interview?

a) It is cheaper to administer.

b) It is quicker to administer.

c) It is easier to prompt the interviewee.

d) It is easier to remove interviewer effects.

Question 02

Which of the following are disadvantages of the self-completed questionnaire?

a) Inability to confirm who completed the questionnaire.

b) Its unsuitability for some kinds of respondents.

c) Inability to ask many questions that are not directly relevant to the respondent.

d) All of the above.

Question 03

Which of the following statements might assist response rates?

a) Please photocopy the questionnaire five times and pass on to your work colleagues.

b) Please make sure that the questionnaire is completed with a fountain pen.

c) Please read the attached journal article on the ontological foundations of positivism prior to completing the questionnaire.

d) Please put the completed questionnaire in the enclosed stamped addressed envelope and place in the mail out tray.

Question 04

What should the researcher do if they have achieved a low response rate?

a) Fill in some more questionnaires themselves.

b) Abandon the research project entirely.

c) Recognize and accept the possible limitations of a low response rate.

d) None of the above.

Question 05

One of the following statements is correct.

a) A questionnaire should run to at least twenty pages.

b) The questions should have no spaces between them so that the whole questionnaire looks small.

c) Only questionnaires that are A3 size achieve high response rates.

d) Clear presentation is more important than overall size.

Question 06

Should closed answers be arranged:

a) horizontally.

b) vertically.

c) diagonally.

d) circuitously.

Question 07

Which of the following is likely to happen if clear instructions are not given as how the respondent should answer the question?

a) Respondents may delete inappropriate answers rather than select appropriate ones.

b) Respondents may choose only one answer when they need to choose as many as apply.

c) Respondents may complete questions that are not relevant to them.

d) All of the above.

Question 08

Which of the following is not a major use of diaries in business research?

a) The diary as a method of data collection.

b) The diary as a document.

c) The diary as a log of researcher's literature search.

d) The diary as a log of the researcher's activities.

Question 09

Which of the following is not a suitable topic for research using a diary?

a) The amount of time managers spend on particular activities.

b) The frequency with which managers undertake particular tasks.

c) The locations in which a trade union representative has discussions with individual members.

d) The volume of female managers in the retail industry.

Question 10

Which of the following comments demonstrates a process of attrition on the part of a diary respondent?

a) 'the researcher never checks that I am completing my diary correctly'.

b) 'I can't be bothered to complete this diary anymore'.

c) 'I keep forgetting to include the number of phone calls I make each day'.

d) 'I have decided to use the diary to record all of my personal thoughts and feelings'.

Oxford University Press, Online Resource Centre, Chapter 09.

Chapter 09

Instructions