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Bryman & Bell: Business Research Methods 2e
Student resources
Multiple choice questions
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Data sets
- Excel dataset - gym attendance
- SPSS dataset - gym attendance
Interviews with students
- Student experiences
- What is involved in a small-scale research project/dissertation?
- Start thinking about your research early
- Preliminary literature review/discussions to get research ideas
- Using your supervisor
- Managing time and resources
- What do I want to research exactly?
- Asking research questions
- Formulating a research proposal
- The research strategy
- The research design & using a case study design
- Ethical considerations in doing research
- Secondary data and online sources
- Access and sampling issues
- Data collection
- Analysis of results: quantitative and qualitative
- Writing up your research report
- The structure of a dissertation
- The literature review
- Discussion & conclusions
Research Project Guide
Using Excel in data analysis
- Excel 1: Basic Excel Techniques
- Excel 2: Descriptive Statistics
- Excel 3: Contingency Tables (Cross Tabulation)
- Excel 4: Charting and Regression
- Excel 5: Inference (Statistical Significance)
Web links
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
Lecturer resources
Figures and plates from the text
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 26
Extensive lecturer's guide
- Introduction
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
PowerPoint slides
- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15 (part 1)
- Chapter 15 (part 2)
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
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Bryman & Bell: Business Research Methods 2e

Chapter 08

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 01

What is the benefit of standardizing the asking of questions?

a) Each interview will last for exactly the same length of time.

b) A survey questionnaire can be delivered to a room full of people.

c) Answer variation will be 'true' and not due to the interview context.

d) The interviewer can predict the answers that the interviewee will give.

Question 02

A closed question means:

a) the respondent is given a limited choice of possible answers.

b) the final question of the interview.

c) the interviewer can embellish the interviewee's answer.

d) the responses are difficult to codify.

Question 03

Which of the following is not a disadvantage of telephone interviewing?

a) The telephone interviewer cannot use visual aids.

b) It is difficult to ascertain if the correct person is replying.

c) People who do not have access to a telephone cannot be interviewed.

d) Telephone interviews are cheap and quick to administer.

Question 04

Which of the following issues should not be mentioned in an introductory statement?

a) The information will be kept confidential.

b) What the findings of the research are.

c) Who is funding the research.

d) Why the respondent has been chosen.

Question 05

Which of the following questions should come at the start of a question section on corporate social responsibility?

a) How strongly do you feel about corporate social responsibility?

b) Are you in favour of corporate social responsibility?

c) Have you heard of corporate social responsibility?

d) Why are you in favour of corporate social responsibility?

Question 06

The benefit of using a show card to prompt the interviewee is:

a) that the interviewee does not have to speak.

b) the interview can be conducted over the telephone.

c) the interviewer does not have to read the same thing out on numerous occasions.

d) the interviewer can demonstrate their artistic skills.

Question 07

Which of the following is an example of critical incident method?

a) Asking respondents to describe their response to different advertisements.

b) Asking respondents to talk aloud whilst they are completing a performance appraisal form.

c) Asking respondents to tell a story of an interaction they had with senior management.

d) None of the above.

Question 08

The repertory grid method is based on which theory?

a) Personal motivation theory.

b) Personal destruction theory.

c) Personal consumption theory.

d) Personal construct theory.

Question 09

Which of the following is an example of acquiescence?

a) The interviewee answers in a way that they think is socially desirable.

b) The interviewee tends to agree or disagree with a set of questions.

c) The interviewee draws on and creates meaning at the same time.

d) The interviewee agrees to do anything that the interviewer asks them.

Question 10

Which of the following is not part of the feminist critique of structured interviewing?

a) All structured interviews are conducted with men.

b) When women interview women using this method it implies a hierarchical relationship.

c) It gives the impression of exploitation.

d) It prevents the feminist researcher from developing genuine relationships with respondents.

View print version

Oxford University Press, Online Resource Centre, Chapter 08.