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Bradley: Marketing Research

Chapter 15

http://www.the-sra.org.uk/
The Social Research Association, with their own code of ethics and some useful resources.

http://news.bbc.co.uk/vote2001/hi/english/opinion_polls/default.stm
This archive shows opinion shifts leading to the voting period. The entire site has useful information about voting surveys from a rather neutral viewpoint. Two polling companies carried out exit interviews and the BBC conclusion says that they “provided their respective clients with remarkably accurate forecasts.”

http://www.statistics.gov.uk/
Results from all UK government surveys.

http://www.mori.com/
MORI, the most famous UK organization for opinion polls. See results of past surveys.

http://www.britishpollingcouncil.org/
The British Polling Council (BPC) is an association of polling organisations that publish polls. The objectives of the Council ensure standards of disclosure designed to provide consumers of survey results that enter the public domain have an adequate basis for judging the reliability and validity of the results.

http://www.mrweb.com/govt/
Mr Web web links. Extremely useful set of links to important sites regarding social research.

www.gsr.gov.uk/downloads/professional_guidance/ethical_guidance.pdf
Cabinet Office (2005) Government Social Research - Ethical Assurance for Social Research in Government. The key principles in the conduct of social research for government. A document written in consultation with MRS and has been aligned with the MRS Code of Conduct.