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Bradley: Marketing Research

Chapter 14

http://www.vmr.com/research/index.html
The Newsweek Media Research Index is a compilation of media research abstracts. This is an essential site for advertising researchers.

http://www.warc.com/
World Advertising Research Center. Home of major MR journals. Most content instantly available.

http://www.iab.net/
Internet Advertising Bureau, see STANDARDS and GUIDELINES for advice on measurement of advertising online.

http://www.asa.org.uk
The ASA aims to ensure all advertising meets the standards laid down in the advertising codes. Read about the British Code of Advertising, Sales Promotion and Direct Marketing rule book: http://www.cap.org.uk/NR/rdonlyres/A44808F1-1573-482A-A0E5-D8045943DA57/0/The_CAP_Code_Ed11_20060901.pdf and see the How to Complain section of the site.

http://www.admapmagazine.com/
ADMAP is a monthly magazine published in the UK. It is written by practitioners for practitioners. It contains the most up to date knowledge in the area of advertising testing. See the web pages to access archives.