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Bradley: Marketing Research

Chapter 13

http://www.mrg.org.uk/
The MRG is a well respected media body, and is a forum for those at all levels of media to meet and discuss the latest issues. See presentations from past meetings.

http://www.nrs.co.uk/
NRS official web site. “NRS Ltd is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. Currently the Survey publishes data covering some 250 newspapers, newspaper supplements and magazines.”

http://www.rajar.co.uk/
RAJAR official web site. “Measurement of audiences for all radio services is continuous throughout 50 weeks of the year.” Results are published on a quarterly basis, but based on the appropriate minimum survey period, according to each station's survey area adult population and the minimum reporting sample required.

http://www.barb.co.uk/
Official UK TV measurement site.

http://www.postar.co.uk
Official UK Outdoor measurement service.

http://www.comscore.com/metrix/
comScore Media Metrix is a source of Internet audience measurement. It uses proprietary data collection technology and Random Digit Dial (RDD).

http://www.abc.org.uk
Independent verification of publisher’s claims of circulation.