Bradley: Marketing Research
Chapter 12
http://www.efamro.com
EFAMRO: an international federation of market research agency associations within the European Union. Contains some excellent resources.
http://www.esomar.org/
ESOMAR: the European professional body that has a world membership.
http://www.marketingpower.com
AMA, the American Marketing Association.
http://www.cia.gov
The CIA World Fact book has country profiles, maps, statistics etc. Good to create PEST reports and SWOT analyses. Choose the Library option to find the fact book.
http://www.oecd.org/
OECD: Organisation for Economic Co-operation and Development.
http://www.claritas.com
Claritas is the home of PRIZM, the American geodemographic classification of choice.
http://www.freetranslation.com/
Free language translation device.


