« Home

Home » Business & Economics » Business » Bradley: Marketing Research » Student resources » Web links » Chapter 12

Bradley: Marketing Research

Chapter 12

http://www.efamro.org
EFAMRO: an international federation of market research agency associations within the European Union. Contains some excellent resources.

http://www.esomar.org/
ESOMAR: the European professional body that has a world membership.

http://www.marketingpower.com
AMA, the American Marketing Association.

http://www.cia.gov
The CIA World Fact book has country profiles, maps, statistics etc. Good to create PEST reports and SWOT analyses. Choose the Library option to find the fact book.

http://www.oecd.org/
OECD: Organisation for Economic Co-operation and Development.

http://www.claritas.com
Claritas is the home of PRIZM, the American geodemographic classification of choice.

http://www.freetranslation.com/
Free language translation device.