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Bradley: Marketing Research

Chapter 08

http://websm.org/
"Web Survey Methodology": The aim of this site is to provide relevant information related to Web survey methodology. The work started in 1998 at the University of Ljubljana.

http://www.rss.org.uk
Royal Statistical Society members have pioneered the use of quantitative methods. See ABOUT THE RSS, then choose the STORY OF THE SOCIETY for an explanation of contributions it has made. Also see the section SOCIETY and STATISTICS. A very informative site.

www.snapsurveys.com
Home of Snap Survey Software.

www.spss.com
Quantitative data analysis packages.

http://www.geodemographics.org.uk/
Geodemographics Knowledge, sources of geo-demographic, geo-spatial and socio-economic data.

http://www.sas.com
Software web site with case studies of 'satisfied customers'. Worth exploring to see real world applications.

http://www.caci.co.uk/acorn/default.asp
ACORN at the CACI Website.

http://www.experianmarketingsolutions.co.uk/Products/Targeting/Segmentation/Mosaic.aspx
MOSAIC at the Experian site.

http://www.mrweb.com/omniindx.htm
Omnibus selection directory.