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Bradley: Marketing Research

Chapter 05

http://www.statistics.gov.uk/census/
UK census background and data sets, essential to know the full picture before selecting samples.

http://www.census.gov/
Bureau of the US Census.

http://www.surveysystem.com/sscalc.htm
One of a few devices on the web to make calculating sample size easier. This is an online calculator. Try it for a few projects you have considered during the course so far.

www.royalmail.com/paf/
Official explanation of the Postcode Address File, or PAF, described as the most up-to-date and complete address database in the UK, containing over 27 million addresses. A little technical but there are some useful description pages.

http://www.infobel.com/teldir/
World Yellow Pages all in one place. An excellent sample source.

http://www.gallup.com/content/?ci=1357
Gallup history at the site of the corporation; learn about George Gallup.

http://en.wikipedia.org/wiki/Electoral_register
Electoral Register information on Wikipedia that suggests what the future may hold.

http://www.upmystreet.com
Includes the ACORN classification system. The site allows a real understanding of a geodemographic classification and a quick way to learn about a locality.