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Bradley: Marketing Research

Chapter 04

http://www.activepeoplesurvey.com/
The Active People survey is carried out by IPSOS MORI for Sport for England. This site explains the data capture methods used in the survey; explore the site as an example of a real research project.

http://www.tnsofres.com/superpanel/
Taylor Nelson Sofres Superpanel is GB’s leading continuous consumer panel, which now consists of 25,000 households. Data is collected twice weekly via electronic terminals in the home, with purchases being recorded via home-scanning technology.

www.tqi.ac.uk
UK National Student Survey is a good example of reporting using the Internet: results are published on the Teaching Quality Information website. You can filter results by university and course.

http://www.neighbourhood.statistics.gov.uk/
Office for National Statistics. Provides a wealth of information by postcode.

http://www.hse.gov.uk
The government site that gives advice on personal safety at work.

http://www.suzylamplugh.org/tips/index.shtml
Advice on being safe while “out and about”, important tips if you need to go out interviewing alone as part of your studies or work.

http://www.streetmap.co.uk
Maps of the UK help interviewers to plan routes. These exist for all countries of the world.

http://www.e-surveiller.com
Mechanical observation method by surveillance software across the Internet or on a single PC. Monitors and logs all keystrokes!