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Bradley: Marketing Research

Chapter 01

http://www.mrs.org.uk/
The Market Research Society is the professional society for UK practitioners. The site contains the MRS Code of Conduct, which gives practical advice on research ethics.

http://www.research-live.com/
This is the official online magazine of the MRS, containing news of agencies and some excellent articles on research techniques.

http://www.esomar.org/
ESOMAR is the professional society for world practitioners, with a European bias. This site includes a great deal of information including the ESOMAR Code of Conduct and specific guidelines.

http://www.dataprotection.gov.uk/
This site explains Data Protection Legislation in a practical way. Use the menu to view the Data Protection Act and the Freedom of Information pages.

http://www.mrweb.com/
Market Research Industry. Useful news by sector (choose the Focus on sector menu). It is possible to receive daily research news alerts from this site by email. Well worth doing for the duration of your course.

http://www.marketresearchworld.net/
Free access to research findings, including articles written by practitioners on all subjects: qualitative research, quantitative research, survey methods, statistics etc. Career and job related information, book lists, up-to-date news...

www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/Marketing%20News/HonomichlGlobal25.aspx
Honomichl, Jack (2006), Honomichl Global 25 annual report on the global research industry, AMA’s Marketing News, 15 August. Includes commentary on each company, essential reading if you decide to apply to work there or want them to do your research.